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Friday, November 30, 2018

Onesies, Sweaters Feature in Taco Bell's Holiday Apparel Collection - Advertising Specialty Institute

This holiday swag comes with a spicy kick.

Fast-food chain Taco Bell has released a collection of seasonally-themed branded apparel. And heaven help us, adult onesies are among the promotional products. Onesies in the form of mild sauce, hot sauce and fire sauce packets. Marvel:

Released Wednesday, the logoed apparel was as hot as a Fiery Doritos Locos Taco with consumers. The onesies had sold out as of Thursday morning. One holiday sweater featuring the Taco Bell logo and tacos in a kind of southwestern style pattern were out of stock too, as were fire sauce packet holly socks.

Fire Sauce Packet Holly Socks worn here sold out almost instantly. The sauce packet-print pajama pants are part of the seasonal apparel collection, too. Photo from Taco Bell.

Beyond socks and onesies, the Bell’s Christmas swag included festive (“ugly”-themed?) holiday sweaters, T-Shirts, sauce packet-printed pajama pants, and sauce packet shorts. Some cynics have sniffed that the jammies and onesies don’t look especially holidayesque – but Hello McFly, they don’t have to. They’re simply meant to keep you warm and snuggly on chilly December nights or while tearing through gift-opening – to give you that cozy feel synonymous with the holidays. Don’t overthink it, people.

Notably, the onesies and sweaters are a collaboration between Taco Bell and Tipsy Elves – a holiday-themed apparel company. Brand collaborations on logoed merchandise are proliferating, as we’ve written about with Nike/Paul George/PlayStation, Ziploc and BEAMS, and Starbucks x ban.do. Check out some of the Taco Bell holiday promo products:

Taco Tree Sweater. Photo from Taco Bell.

Tacos and Santa Sweater. Photo from Taco Bell.

Gather ‘Round the Fire Sauce Shirt. Photo from Taco Bell.

Joy Full of Tacos Shirt. Photo from Taco Bell.

Overall, we think the collection is fun and festive. Where would you rank it in the expanding pantheon of fast-food merch? Better than Arby’s? Ahead of Wendy’s? Behind McDonald’s? Regardless of your preference, one thing is certain: Fast-food branded apparel is a hot commodity – and a growing market for promo pros.



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