This holiday swag comes with a spicy kick.
Fast-food chain Taco Bell has released a collection of seasonally-themed branded apparel. And heaven help us, adult onesies are among the promotional products. Onesies in the form of mild sauce, hot sauce and fire sauce packets. Marvel:
Taco Bell Releases New Holiday Merchandise https://t.co/l07foUxqm6— Luxury (@Luxury_etc) November 28, 2018
Released Wednesday, the logoed apparel was as hot as a Fiery Doritos Locos Taco with consumers. The onesies had sold out as of Thursday morning. One holiday sweater featuring the Taco Bell logo and tacos in a kind of southwestern style pattern were out of stock too, as were fire sauce packet holly socks.
Beyond socks and onesies, the Bell’s Christmas swag included festive (“ugly”-themed?) holiday sweaters, T-Shirts, sauce packet-printed pajama pants, and sauce packet shorts. Some cynics have sniffed that the jammies and onesies don’t look especially holidayesque – but Hello McFly, they don’t have to. They’re simply meant to keep you warm and snuggly on chilly December nights or while tearing through gift-opening – to give you that cozy feel synonymous with the holidays. Don’t overthink it, people.
Notably, the onesies and sweaters are a collaboration between Taco Bell and Tipsy Elves – a holiday-themed apparel company. Brand collaborations on logoed merchandise are proliferating, as we’ve written about with Nike/Paul George/PlayStation, Ziploc and BEAMS, and Starbucks x ban.do. Check out some of the Taco Bell holiday promo products:
Overall, we think the collection is fun and festive. Where would you rank it in the expanding pantheon of fast-food merch? Better than Arby’s? Ahead of Wendy’s? Behind McDonald’s? Regardless of your preference, one thing is certain: Fast-food branded apparel is a hot commodity – and a growing market for promo pros.